Drum Workshop, Inc., American manufacturer of DW brand drums, pedals and hardware, and publisher of the industry-wide distributed publication, Edge Magazine, has recently announced the introduction of Edge Magazine International. The first issue of the web-published magazine is available via free PDF download now at www.dwdrums.com and features a variety of proprietary content from artists outside of the United States.
Drum Workshop Director of Marketing, Scott Donnell, comments, “We’re so incredibly fortunate to work with the caliber of high-profile drummers we do, both here in the States and overseas. Because our marketing efforts tend to be global and not tailored to each local market, drummers outside the US rarely receive the same level of visibility as internationally-known artists. The International Edge Magazine was the perfect chance to expose more amazing players to a world audience.”
The inaugural issue includes a cover story with Austrian drumming phenomena, Thomas Lang, features with Bertram Engel, Carlos Hercules and Bodo Stricker, lessons, new product releases from DW and PDP, and more. Edge International is slated for release on a semi-annual basis and will always be free to download.
Donnell adds, “We’re starting out in Western Europe, however we’re planning to expand our representation to South America, Asia, Eastern Bloc countries and maybe even the Middle East. We really want everyone to see how diverse and talented our family of artists has become over the years. We’ve partnered with www.drumpress.com, the German-based drummer’s website, to translate some of the features in to other languages. Digital marketing and social networking has allowed us to reach more drummers around the world, it’s up to us to take advantage of it.”
Drum Workshop, Inc. is an American manufacturer of professional drums, pedals and hardware. Many of the world’s top professionals, such as Sheila E., Mick Fleetwood, Neil Peart, Max Weinberg and Dave Grohl have made the DW brand “The Drummer’s Choice.” Drum Workshop is also home to Pacific Drums and Percussion, a full line of production drum and hardware products.
For further information, visit Drum Workshop, Inc. online at: www.dwdrums.com.