Cliff Cooper the man behind the brand of Orange Amplification has been awarded the respected Music Industry Association (MIA) Living Legend Award 2011 today in a ceremony at the prestigious Marriot Grosvenor Square Hotel in London.
Cliff Cooper, serial entrepreneur (founder of Orange Management, Publishing, Records, Amplification and of course the legendary Orange Shop), has always been at the cutting edge of music amplifier design and technology. Since launching the Orange brand in the 60’s he has been a prominent figure in the music business and has been at the forefront of developing the instantly recognisable Orange picture frame cabinets and helping create the distinctive Orange amplifiers sound. From the early days where BB King, Marc Bolan, Eric Clapton, Jimmy Page and Stevie Wonder all came to use and love the Orange sound, Cliff has been instrumental in working closely with the best musicians on the planet and today the brand continues to be the first choice of many of the biggest bands in the world.
Today Orange Amplification, twice winner of the Queens Award for Enterprise: International Trade is one of the most iconic British music brands and the company has seen rapid expansion across the globe. The recently published The Book of Orange is a complete celebration of the history of the Orange Amplification brand and Cliff’s very hands on involvement.
Cliff Cooper said on receiving the award ‘ I am very honoured to have been presented this prestigious award and while I feel very humbled at receiving this, I could not have achieved what I have today without the fantastic team behind me and I would also like to dedicate this award to everyone at Orange Amplification as well.’
The MIA represents UK businesses selling and manufacturing musical instruments and associated products. Their awards have become over the years a major celebration of individuals and organisations that continue to drive forward creativity and innovation in the music industry.
To find out more about Orange Amplification, Cliff Cooper and The Book of Orange visit www.orangeamps.com.