Orange Amps launched a full colour coffee-table book, ‘The Book of Orange’, in 2011 celebrating over forty years of their history with a massive detailed archive of press cuttings, photographs and promotional material.
Cliff Cooper, the man behind the legendary brand of Orange Amplification will be on the Orange Amps stand to sign your copies on Saturday 21st Jan at 11am.
The flipbook is a two-hundred page insight into the Orange Brand as well as Orange Amplification. Start the book from one side and you will find everything you ever wanted to know about the innovations and technology that form an intrinsic part of the Orange Amps story so far. The Orange sound didn’t just happen – it took years of studying, experimentation and testing to perfect. The book provides an illustrated history of this quest, showing how Orange Amps truly did become the ‘Voice of the World’.
Turn the book over and ‘Building the Brand’ takes you from the 1960s when Cliff Cooper established the Orange Recording Studios, Orange Shop, and Orange Amplification, through to the present day and the proud launch of the Orange Personal Computer (OPC) designed and developed in-house by Orange.
Cliff Cooper, awarded the Music Industries Association Living Legend Award in November 2011 in the UK, is an engineer, businessman, serial entrepreneur and musician who has always been at the cutting edge of music amplification and technology. When Cliff started the Orange brand back in the 1960s he quickly became a prominent figure on the London music scene. The Orange brand driven by Cliff became synonymous with a distinctive sound and constant product development that continually pushed the boundaries. After over 50 years Cliff is as innovative as ever and has no desire to rest on his (considerable) Laurels.
‘The Book of Orange’ is a commemoration of the history of Orange Amplification and Cliff’s very hands-on involvement.
Come to the Orange Amps Orange Music Booth 4890 Hall C to get your copy of ‘The Book of Orange’, meet the man, the legend, and get your book signed while you are there.