Students at London’s Institute of Contemporary Music Performance were given direct access to the heart of the modern music industry recently when Korda Marshall dropped in to deliver a masterclass specifically for the business students.
Since launching its business school, the Institute has welcomed some of the music industry’s key players and Korda is no exception. He has worked with artists including Muse, ALT J, Ash, The Darkness, Take That and Seasick Steve and has been A&R director at RCA, launched Infectious Records, was managing director of Atlantic Records for 9 years and is now on the board of the BPI and OCC. Korda’s visit to the Institute coincided with him winning the Mercury Prize, AIM prize and video awards with ALT J.
Institute students were treated to a close study of Korda’s approach to artist development over the years including a fascinating case study of Muse and their rise to fame, alongside Korda’s unique view on the current state of the industry and what the future holds.
Institute business tutor Ian Ramage said “we want to say thanks to Korda for affording so much time. I saw the students after the masterclass, and they were totally knocked out by getting so much insight and detail.”
“The Institute insists on engaging the best faculty and guests to ensure the students have the most up to date information,” said Ken Foreman, business programme leader at the Institute. “Korda is among the very best in the industry and for him to take time out of his schedule to chat with the students displays his belief in the future of the industry and in what we are doing here.”
For more information about Music Business courses at the Institute contact the Institute at the following;